Apr 12, 2010
Posted by Gigi in Business Mind, Social Media | View Comments
5 Steps to plan your Web 2.0 Marketing Strategy on Social Media
Benefits to Engage in Social Media:
- Ready-made Target Groups
- Branding
- Awareness
- Loyal Customer base
1) Define your purpose
- Generate Revenues?
- Sell products / services?
- Manage the relationship with your customer?
2) Find your platform
- Information – Message boards, discussion forums, Search Function
- Recreation – Games, Contests, Photos
- Relation – Member Profiles, Blogs, Birthday Lists
- Transaction – Auctions, Order & Payment
3) Build up Members
- Assign manager for strategic planning, welcoming and monitoring
4) Contribute content
- Primary Motivation – Concern for others
- Secondary Motivation – Social Benefits
5) Generate Profits
- Transaction
- Ads
- Affiliate Programs
- Strategic alliances
- Direct Marketing
- Indirect profits – Insight in customer behaviors, access to loyal members, informed segmentation strategies
If you are looking for a Web 2.0 Marketing Strategy Partner, please feel free to visit our website.
